Bach Tuyet Cotton

Employee

Bach Tuyet

Meriday

Merigo

Merilynn

Bach Tuyet Cotton – A steady belief in the heart of Vietnamese consumers

Bach Tuyet Cotton – A steady belief in the heart of Vietnamese consumers

  In the evening of Mar 02 2017, Bach Tuyet Cotton Corporation was honor received the title “Vietnamese high quality goods” by Vietnamese High Quality Goods Business Association. The announcement was gravely organized at White Palace Convention Center (191 Hoang Van Thu Street, Ward 9, Phu Nhuan District, HCMC) and there were participation of Chairman of HCMC People’s Committee – Mr. Nguyen Thanh Phong, the representative of Vietnamese High Quality Goods Business Association and...
How Bach Tuyet Cotton turned the tides

How Bach Tuyet Cotton turned the tides

Willingness to change or taking strategic steps to transform is considered to be a fundamental aspect in the development process of a corporation. By repositioning the brand, firms are consequently determined to redefine product development goals in order to adequately serve public health. As a matter of fact, this process consists of tremendous effort on restructuring the products in order to noticeably determine the development for each commodity group. We wholeheartedly recognize that customers’...
Bach Tuyet Cotton logo to be replaced with new one

Bach Tuyet Cotton logo to be replaced with new one

Considering that the economy, market, as well as customers’ preference have been drastically altered at the moment, especially after the successful accession process of the World Trade Organization, the decision with regards to brand positioning for Bach Tuyet Cotton is ultimately considered to be a “life-or-death” choice”.     Regarding the mentioned repositioning cause, besides the amendment in images, our products are also developed based on customers’ needs. Hospitals, or medical field in general,...